I first heard about Kate Spade's new brand Saturday a few months back on Women's Wear Daily. I looked up their Instagram and immediately fell in love. If you haven't seen their account or their website, its definitely worth taking a few minutes to check out. Saturday is the casual and colorful, slightly younger sister to Kate Spade New York.
What really floors me about the new brand though, is the marketing campaign. Saturday is yellow, bold, and colorful, exciting, trendy, and casual all at the same time. They took everything about the best day of the week and somehow encompassed that into a brand image. I can't remember the last time I was this drawn to shop a store simply by their online presence. (Whoa, I think my marketing major is showing!)
I fell in love with the brand before I even realized it was opening here in Japan. Turns out, Saturday was designed for Kate's Japanese market. I have noticed since coming to Japan that Kate Spade is really popular over here. The first store to open was in Tokyo, and the second was here in Osaka. I was so excited to learn we were living so close to one of the store's first locations and I would be able to see the store in person. Saturday is only available online in the US.
That stellar brand image created online is consistent inside the store as well. The shelves are filled with bold printed travel accessories like the staple weekender bag, luggage tags, and passport covers. Colorful cross bodies scarves line the walls. And the home decor and stationary printed with slogans like, "Make Everyday a Saturday" make you feel like you somehow stepped out of the real world, and into a picture perfect Saturday Afternoon. All of the clothes in the store are casual enough to wear to the airport or on a Saturday road trip, but trendy enough that you wouldn't mind being photographed in them. Although, more apparel is available online then in stores. A few minutes spent inside the bright yellow walls should put anyone in a weekend state of mind.
I saw their weekender bag and thought of you trotting around the world! It's always on fab.com too!
ReplyDeleteI LOVE the weekender!
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